{"id":263,"date":"2025-10-26T19:01:36","date_gmt":"2025-10-26T19:01:36","guid":{"rendered":"https:\/\/50statefeed.com\/?p=263"},"modified":"2025-10-26T19:01:36","modified_gmt":"2025-10-26T19:01:36","slug":"reform-mp-branded-a-disgrace-over-comments-about-black-people-in-ads","status":"publish","type":"post","link":"https:\/\/50statefeed.com\/?p=263","title":{"rendered":"Reform MP branded a \u2018disgrace\u2019 over comments about black people in ads"},"content":{"rendered":"

A Reform MP has been branded a \u2018disgrace\u2019 for saying it \u2018drives her mad\u2019 to see adverts featuring black and Asian people.<\/p>\n

Sarah Pochin came under fire for suggesting TV advertising did not represent the \u2018average white person\u2019, which she said was the product of the \u2018woke liberati inside the arty farty world\u2019.<\/p>\n

In response to a question from a caller on\u00a0Talk TV<\/a>, Pochin, who represents Runcorn and Helsby, said that while the trend \u2018might be fine inside the\u00a0M25<\/a>\u2019, it wasn\u2019t representative of northern towns.<\/p>\n

She remarked: \u2018It drives me mad when I see adverts full of black people, full of Asian people, full of people that basically are anything other than white.\u2019<\/p>\n

The Reform MP later apologised for her words, saying they were \u2018poorly phrased\u2019 and that she intended to express the view that the industry had gone \u2018DEI mad\u2019.<\/p>\n

Health<\/a>\u00a0Secretary\u00a0Wes Streeting<\/a>\u00a0labelled Pochin\u2019s comments a \u2018disgrace\u2019, while calling out the \u2018deafening silence\u2019 from party leader Nigel Farage.<\/p>\n

He told\u00a0BBC<\/a>\u2019s Sunday with\u00a0Laura Kuenssberg<\/a>: \u2018She\u2019s only sorry that she\u2019s been caught and called out, and she said the quiet bit loud.\u2019<\/p>\n

He continued: \u2018Reform is a party who think that our flag only belongs to some of us who look like me, not all of us who have built this country, built its success.\u2019<\/p>\n

Streeting suggested her comments came after several months which had seen a \u2018return of the 1970s, 80s style\u00a0racism<\/a>\u00a0that I thought we had left in the history books\u2019.<\/p>\n

\u2018The only way we are going to defeat this racism is to call it out and confront it for what it is, and for the decent majority of this country to stand against it, as we have always done\u2019, he said.<\/p>\n

In a statement posted to her\u00a0X<\/a>\u00a0account, Pochin said yesterday: \u2018My comments were phrased poorly and I apologise for any offence caused, which was not my intention.<\/p>\n

\u2018The point I was trying to make is that the British advertising agency world have gone DEI mad and many adverts are now unrepresentative of British society as a whole.<\/p>\n

\u2018I will endeavour to ensure my language is more accurate going forward.\u2019<\/p>\n

Pochin previously caused controversy shortly after winning her seat from Labour in a by-election, when she called on Sir Keir Starmer to ban the burka \u2018in the interests of public safety\u2019 at Prime Minister\u2019s Questions.<\/p>\n

The same week, Reform\u2019s chairman Zia Yusuf resigned from his post, only to return to the party days later.<\/p>\n

\"\"<\/p>\n

Pochin later retracted her words, which she said were \u2018poorly phrased\u2019 (Picture: PA)<\/figcaption><\/figure>\n

Conservative MP Chris Philp stopped short of explicitly criticising Ms Pochin, but said her words were \u2018not language I would have used\u2019.<\/p>\n

The shadow home secretary refused to be drawn on whether Ms Pochin\u2019s comments were racist, but instead insisted there were \u2018legitimate concerns\u2019 about mass migration.<\/p>\n","protected":false},"excerpt":{"rendered":"

A Reform MP has been branded a \u2018disgrace\u2019 for saying it \u2018drives her mad\u2019 to see adverts featuring black and Asian people. Sarah Pochin came […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-263","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/50statefeed.com\/index.php?rest_route=\/wp\/v2\/posts\/263","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/50statefeed.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/50statefeed.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/50statefeed.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/50statefeed.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=263"}],"version-history":[{"count":1,"href":"https:\/\/50statefeed.com\/index.php?rest_route=\/wp\/v2\/posts\/263\/revisions"}],"predecessor-version":[{"id":265,"href":"https:\/\/50statefeed.com\/index.php?rest_route=\/wp\/v2\/posts\/263\/revisions\/265"}],"wp:attachment":[{"href":"https:\/\/50statefeed.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=263"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/50statefeed.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=263"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/50statefeed.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=263"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}